Building a Strong Foundation

Stats. Analytics. Metrics. Successful Search Engine Marketing and Online Advertising campaigns are built on a strong foundation of market research, not unlike traditional advertising mediums. However, working online provides an extraordinary amount of versatility and opportunity. If targeted, planned and executed with a goal-oriented mindset and built on a foundation that is agile and responsive it can turn your small business into an industry figurehead overnight. Your decisions must be based on knowledge. That's why we've created a set of services that will help you understand your current market and target potential growth opportunities. Using both third-party applications and proprietary tools National Metrics can help you understand your marketplace, identify opportunities and plan campaigns that fit your needs, goals and budget. Some of the services we provide are as follows.

We use a variety of installable "Stats" and analytics packages to gather and cross-reference data on sites. Sometimes one will give us all the data we need and sometimes we install them all. Many of them are provided free by the developers for personal use. However, some are license based for business and require installation that goes a tiny bit beyond the knowledge of a layman.

• Mint
• Google™ Analytics
• Enquisite
• Trace Watch
• Log Analysis
• Search Engine Ranking (includes keyword discovery)

Professional Data Analysis / Trend Recognition

It's one thing to have the data. It's another to understand what that mess means. From log analysis to hand generated reports that aggregate, decode and summarize data from any or all of your statistics/analytics packages, NM can help you see through the jumble of numbers and unlock the knowledge encoded in that data.

Campaign Planning

Once you understand what is happening you need to develop a coherent and decisive plan of action that identifies achievable goals and fits your budget. We will be here every step of the way to formulate your response to the ever-changing marketplace and answer questions promptly and accurately.

SEO Design And Deployment

NM’s world-class designers and developers produce outstanding results. Our deployments are made to exceed industry standards in usability and crawl-ability. Every campaign comes equipped with short-term and long-term goals intact and with laser focus on results.

Search Engine Ranking Reports

Although this may seem like a simple endeavor, there are a few caveats. On many an occasion we have seen ranking reports that simply don't reflect reality. We use advanced APIs and tested aftermarket products to ensure accurate and updated results. Search Engine Ranking reports are included free with every analytics or SEO contract of any size.