Educate for Longevity

Never in the history of Search Engine Optimization or Search Engine Marketing has a campaign ended with the best possible results that it could if the executives who directed it didn’t completely understand what they were getting into.

 

National Metrics Executive SEO and SEM education programs skip the small stuff and cut to the chase. What does SEO & SEM do? How do I know mine is being done correctly? What to expect from campaigns and marketers alike and how SEO and SEM is similar or dissimilar to traditional marketing. National Metrics has created a program to help executives and business owners ask the right questions at the right times and understand the answers that are being given to them. Our goal in this program is to help you forge a trusting relationship based on good communication and a complete grasp of the terminology. This is NOT a beginner course on SEO & SEM and you will only learn technique and process to the extent that it facilitates your understanding of how to MACRO-MANAGE it.

 

Program Aspects

COMMUNICATING WITH HACKERS – Understanding Acronyms and the liberties that SEOs take with them. Terminology and Psychology of SEOs SEMs, programmers and designers. Communicating with gear-heads and making yourself understood.

HUMAN RESOURCES – Hiring, Paying and Evaluating Performance of in-house and contracted SEO & SEM including employment parameters.

CAMPAIGN DESIGN AND DEPLOYMENT – How to involve yourself in campaign design and deployment, stay empowered without hindering its performance.

CAMPAIGN EVCALUATION – Understanding Analytics, evaluating and valuating campaign performance.

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If you are interested in National Metrics or our services, please contact us or call toll free 1-888-404-6022.