Auto Bid Technology

Even the most popular service, Google Adwords, has about a 3-hour delay from bid to reporting. That is to say nothing of Yahoo and Microsoft's Search Marketing platforms. This delay means that you are always competing with outdated information. The further out of date your data is, the less real knowledge you can derive from it.

The good news is that we are all on an even playing field. All of your competitors and ours are using the same 3-hour + old data to make our decisions. Some SEM campaigns are never edited or optimized. National Metrics campaigns are constantly watched over, edited and optimized as soon as new data becomes available. We use proprietary Auto-Bid correction technology that allows our systems to gather data on your industry and indeed your specific keyterms as soon as it is available. Then we compare it to campaign specific "triggers" that pause words, reslect the best ads for viewing and edit your bids to give you the best chance of appearing in YOUR most profitable ad positions for the least mount of money - AUTOMATICALLY.

Some of the measurements that the National Metrics Auto Bid Technology can take into account are:

• Landing Page Effectiveness
• Ad Effectiveness
• Ad Variation Effectiveness
• Ad Position Effectiveness
• Bid Parameters
• Keyterm effectiveness

All measurede, not by click but by conversion. That means it is always looking for the end-game result. Most likely to make a sale, fill out a form, or make a phone call.

If you are interested in National Metrics or our services, please contact us or call toll free 1-888-404-6022.