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Featured Articles

• Boutique is the New Black

  "Boutique" is not a business model. It is a mindset. Running a boutique firm means being availble for 24/7 for the most demanding clients in the most challenging industries. At National Metrics we choose our clients as much as they choose us. Read More...

• Analytics and Search Metrics Training

  Nothing can replace the dedicated full-time service of a search professional. But implementing actionable metrics and understanding basic search analytics can help provide insight and understanding to your customers and your brand.Read More...

• What is Search Engine Marketing (SEM)?

  Search Engine Marketing or SEM is an form of paid advertising on a search engine. Sometimes SEM is used as a term that also encompasses Search Engine Optimization (SEO) but almost almost always refers to paid placement, paid inclusion or sponsored results.Read More...

• How to deal with SEO solicitations?

  Most of our business is derived via word of mouth. We don't have an internal marketing department, nor do we use outside advertising agencies. As a boutique style agency our growth is both calculated and continuous, but slow. So what are these SEO solicitation emails you keep getting from other SEO companies?Read More...

• ROI in SEO and SEM

  Calculating Return on Investment (ROI) in Search Engine Optimization (SEO) and search Engine Marketing (SEM) can be one of the most challenging activities in designing and implementing an effective online marketing campaign. For one, the length of the campaign can drastically increase the ROI and help you plan better for experimentation.Read More...

A-Z

• Analytics and Search Metrics Training
• Boutique is the New Black
• Certified Google Adwords Professional
• How to deal with SEO solicitations?
• Independent Site Analysis for SEO
• ROI in SEO and SEM
• What is Search Engine Marketing (SEM)?